The following is guest post by Sophorn Chhay from Trumpia.
In 2016 it is predicted that that the mobile marketing and advertising sector will grow to become a $100 Billion industry. The increase in mobile marketing ad spend is a direct result of the growing number of consumers who are using mobile devices to search the web, make purchases, brows social media networks, and download apps. As mobile device usage continues to grow, eCommerce brands need to continue to adapt to the needs of the consumer.
SEO Is Imperative To Mobile Marketing Success
eCommerce brands are all too aware of the fact that SEO is imperative to their success. However, the mobile marketing industry has quickly changed the approach to SEO; now, there are two categories: mobile SEO and local SEO. According to Simon Serrano, SEO Manager at <a href="https://www visit homepage.monsooncommerce.com/integrations/integration-details/bigcommerce-order-management/”>Bigcommerce, “Google is focused on optimizing for mobile search and expects search queries from mobile devices to outpace those coming from desktops in 2015. Therefore, every business should make sure they have an amazing mobile version of their site that is fully SEO optimized and provides a great user experience. Sites who continue to use a desktop version of their site for mobile users are going to start seeing their mobile rankings drop.”
If eCommerce brands want to continue to evolve, then they need to recognize that mobile use is growing at a rapid 76 percent year of year rate. If you don’t have a mobile marketing plan for your ecommerce brand, then you will soon be left behind. This belief is further justified by Google’s Mobile Path to Purchase Report, which surveyed 950 US consumers across 9 different verticals. The results of this study, showed that a simple Internet search was the most common starting point. The effects of this finding can be extrapolated to show that a mobile SEO plan is a must-have feature, if a brand is to show-up in the all-too-important first page of search results.
The mobile marketing sector is now influencing social media platforms and their interactions with eCommerce brands. In a 2015 LinkedIn blog post, Diya Jolly, director of YouTube’s video ads product management, discussed the new Shopping ads feature on YouTube. The feature will now allow shoppers to click directly to eCommerce websites to purchase products and view additional information about brands that are related to the video’s topic. Until this release, the direct jump to an eCommerce website wasn’t available. The new feature opens up a whole new mobile marketing world to ecommerce brands on a network who’s mobile reach to 18-34 and 18-49 year-olds is greater per day than any U.S. cable network. It also coincides with the growing consensus that ecommerce brands need to invest in both mobile marketing and paid social ads.
Mobile Marketing Is Key To eCommerce Success
Mobile marketing has become not a “nice to have” feature, but rather a “must have” component of any eCommerce marketing campaign. The following statistics emphasize the importance of the mobile marketing sector to ecommerce brands.
- From 2013 – 2014 55 percent of mobile data usage was spent watching mobile videos. These videos were used to influence purchasing decisions for a large percentage of consumers.
- The average mobile viewing session on YouTube is more than 40 minutes, which is an increase of more than 50 percent year of year.
- YouTube has over 1 Billion users, every day people watch hundreds of millions of hours of videos on the network, and more than half of YouTube views come from mobile devices.
- 80 percent of Internet users reported using their smartphones to search the web.
- 90 percent of smartphone shoppers said that they use their phones for pre-purchasing activities.
If eCommerce brands want to survive in the increasingly mobile-oriented world, then they need to invest in mobile marketing. From social media advertisements to recognizing the power of mobile SEO, eCommerce brands should position themselves to appeal to their target audience on mobile devices at any time of the day.
Sophorn Chhay is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit.