As eCommerce business continues to scale to new heights, one of the ways merchants and business owners are looking to grow their business is expanding into international markets. Gaining exposure to new markets and customers can make this move instrumental for growth. However, how do you ensure that you don’t become overstretched while balancing international expansion with escalating shipping costs and operational setbacks?
This was the challenge that Martin Young, owner of Positive Noise in the United Kingdom faced. As an entirely eCommerce-based business, Martin knew that his business would not thrive without reaching new customers and markets not necessarily in the UK.
Walk the line
Martin is a music lover and an online business owner selling CDs, DVDs, and rare vinyl internationally on marketplaces and through his website – positivenoise.com. Martin started selling on marketplaces over 10 years ago in the very early days of Amazon UK and eBay UK. He was doing everything himself; from processing orders, processing returns, packing boxes, and even walking down to the post office to ship orders.
As Martin began to sell on more international marketplaces listing and inventory management became a nightmare. “The tipping point for us really came when we were trying to begin selling internationally through multiple Amazon sites. We quickly ran into problems with overselling inventory,” said Martin. Positive Noise had to get the right inventory listed on the right markets to maximize sales and de-list properly to avoid out-of-stocks. Positive Noise’s internal inefficiencies were eating away at their profits. So how could they manage it all in a cost-effective manner?
Martin turned to a software solution that not only helped automatically price and re-price inventory across international markets but it also streamlined his operations and order management. Martin explained that when he started using order management and pricing software “all of those problems evaporated overnight!”
Martin was now able to dedicate more time to sourcing and far less time on inventory control, pricing items, and even managing Fulfillment by Amazon (FBA) orders. And because the software helped Positive Noise leverage FBA, a massive growth driver for them, it quickly paid for itself, making it a great return on investment.
Back in black
Ultimately, Positive Noise realized operational efficiencies as well as sales growth in international markets. And as the competition in both selling and sourcing becomes greater, Martin is happy to have a solution he can rely on to keep his inventory numbers accurate and products moving out the door so he can focus on sourcing and acquiring more products. Martin added that his order management software “enabled [Positive Noise] to continue growing over the last three to four years by concentrating efforts outside our home market.”
To learn more about Martin and the ways in which Positive Noise turned their business up to 11, visit the Positive Noise Heroes page.
Heroes of eCommerce
Each month we’ll profile a new eCommerce Hero. Next month we will feature Asim, eCommerce seller extraordinaire and owner of Event Blossom, a wholesale wedding and party favors merchant. Stay tuned… there’s a lot to learn from Asim’s story.
Heroes are everywhere. They are growing. And they could include you. Learn how.